Content Marketing is one of the most important elements of online marketing for businesses of any size today. It is all well and good to have an attractive, search-engine-friendly website design, but if the content on that website is not up to scratch then you will still be missing out on a lot of traffic and conversions. Content marketing is good from both an SEO perspective and because it builds trust and engagement with your website visitors.
Vipond Philip specialise in content and search marketing services for SMEs. We are a full-service online marketing company. This means that we will evaluate, recommend and deliver your marketing campaigns. We are accountable for the results that our campaigns produce and have full control over every step along the way. In addition, we will provide you with all the details you need in order to monitor the campaign so that you can see the results that it produces.
Content Is King
Google has been putting an increasing amount of emphasis on high-quality content, not just with the Penguin and Panda algorithm updates but with the ongoing Hummingbird roll-outs too. Google is not content with keyword-stuffed thin content and low-quality articles. The latest Google algorithm tries to look at web pages from the same viewpoint as a human visitor, and asks whether the content on the page
answers a question or provides some value. If you want to compete with the best sites in the SERPs, then you will need to create high-quality content that will engage the interest of real people.
Unique, Rich and Engaging
Vipond Philip have a team of dedicated content marketing experts that can create engaging, rich and unique content for almost any niche. Whether you are looking for tutorials, sales copy, FAQ pages, editorial or blog posts, our team can help you. We understand what website visitors are looking for and how to create content that will both entertain and inform them.
Writing content for the web is different to writing for print media. Web users have shorter attention spans and tend to be much more focused on what they are looking for. Our content creation experts understand how to meet the needs of your readers and put forward the best impression for your brand. Remember that your website is like an online shop window, so you want to put your best content out there for everyone to see.